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John Clausen copy & Lowell Allen design

Direct Mail Circulation Promotion

Fall Promo

Psychotherapy Networker
Lift note (does not fold)
Outer envelope

CE offer retest

Psychotherapy Networker
Outer envelope
Voucher
Statement of Benefits

Renewal Series 2011

The Weekly Standard
Effort 1 order form and letter
Effort 1 stickers
Effort 1 stickers (copy change revision)
Effort 2 outer envelope
Effort 2 outer envelope (WST RO2B — 2011-10-03)
Effort 2 order form and letter
Effort 7 outer envelope
Effort 7 order form and letter
Effort 7 order form and letter (revised to move logo)

College Student Gift Program

The Weekly Standard
Insert card 1 (updated 2011-07-26)
Insert card 2 (updated 2011-07-26)
Half-page house ad
Half-page house ad (updated 2011-06-28)
Half-page house ad (updated 2011-08-03)
Half-page house ad (updated 2011-08-09)
Full-page house ad
Full-page house ad (updated 2011-08-19)
300×250 online ad
300×250 online ad (updated 2011-08-15)
800×500 online ad to appear above form

Voucher package

Miller-McCune
Outer envelope (1st proof)
Outer envelope (2nd proof, modified window size and position)
Outer envelope (3rd proof, original window size and position, return address alteration)
Outer envelope (4th proof, with stock code)
Voucher (2nd proof)
Voucher (3rd proof, for modified window on outer)
Voucher (4th proof, for original outer, return address alt., layout alterations)
Voucher (5th proof, with stock code and provided image)
Brochure (1st proof)
Brochure (2nd proof)
Brochure (3rd proof, with stock code and provided images)
BRE (1st proof, barcode to be added by printer)

Statement of benefits

Psychotherapy Networker
Outer envelope (revision 1)
Statement of Benefits (2 CEs—revision 2)
Statement of Benefits (modified control—revision 3)

Voucher with webinar premium

Psychotherapy Networker
Outer envelope (revision 2)
Voucher (revision 3)

Voucher with CE premium

Psychotherapy Networker
Outer envelope (revision 2)
Voucher (revision 2)
#9 BRE

Online Reader Profile Sheets

The Weekly Standard
Online Advertising Opportunities
Online Reader Engagement
Online Audience

Tosh Arimura, Science News

John and Lowell are a great team to work with. Packages they’ve developed for me continue to deliver the consistent results I’m looking for. — Tosh Arimura, Science News

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